Once Upon a Child

Pre-Production
Production Day
Post-Production

Pitches to Client

Hires and Manages Team

Scouts locations

Hosts Castings

Hosts Fittings

Obtains Permits and Permissions

Maintains Budget

Creates Shot List and Day-of Creative Guide

Once Upon A Child is a national children's resale franchise based here in Minnesota. Since 2018, I have produced annual library content for the brand. What does that mean? It means that I lead a team that produces, edits, and delivers all of their lifestyle imagery and footage for the year. The lifestyle library content is used in everything from their brand commercials, social media posts, internal marketing, in-store signage, and more.

We plan and execute two big shoots (taking place in the spring and fall) to capture evergreen visuals that last all year long.

Production Day

  • Team Lead

  • Creative Direction

  • Location Management

  • Shot List Management

  • Raw Footage Upload

Post-Production

  • Delivers Raw Footage via Hard Drive

  • Directs Team in Creative Edits

  • Delivers Selected Edits, Content, and Commercials Digitally

  • Pays Team, Talent, & Related Shoot Fees

  • Invoices Client

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